Once we’ve an honest pity what reasonably conversions we wish to come up with, we’ll typically founded a Key Performance Indicator Report that enables us to trace our progress on a monthly basis. These straightforward reports are designed to supply us with a fast history of the site’s performance in order that we are able to identify trends and monitor ROI on our activity. Using these also allows us to forgo inundating our clients with stacks of monthly reports.
Traffic & Channel (Source) Monitoring
While the quantity of tourists to your site isn’t the first measure for the effectiveness of your computer program marketing program, evaluating traffic patterns on a monthly basis gives us a decent sorrow what areas of your campaign are performing optimally. For those advertising online, running email marketing campaigns or submitting press releases, this report can help us quickly evaluate the performance of those activities. within the screenshot below, you’ll be able to see how we will track each major sources ability to not only drive visitors to the location, but also what number of those visitors visit and complete the RFQ form, enter the shop and order online.
Keyword & Goal Monitoring
Keyword searches form the essential building blocks of most program marketing campaigns. There are variety of reports that we are able to run that may not only show us which keywords are generating the foremost visitors, but also what percentage of those people are completing inquiry forms or ordering and the way long they stay your site.
While the final word goal of most of our SEO efforts is to generating sales or quality leads, monitoring how your site ranks for various keyword phrases can help us determine the effectiveness of your SEO.
By monitoring your organic rankings, we can…
Get a general overview for whether the positioning is gaining or losing ground within the organic rankings.
Monitor targeted keyword phrases to see where opportunities lie for improvement.
Cross reference this data with CPC and conversion data to spot SEO related opportunities.
Compare your reports against other sites that we’ve got optimized so we are able to identify algorithm changes, link popularity updates, and other variables which will affect your rankings.
For those interested, we will monitor Google Webmaster Tools or use other software that may monitor the location for technical SEO issues and link elements.
Our goal is to use the info from these monthly reports together with our evaluation of industry trends and therefore the assessments of our existing clients to see where your best opportunities for improvement lie.
This approach has truly made us partners to several of our clients and a significant reason that we’ve such longstanding relationships with such a big amount of of them.