Dynamic images can often encourage conversation and community on social media networks. From networks that encourage sharing of your images from your digital properties, to others that share images to form a story, social image sharing will be a useful gizmo in digital marketing programs.
Facebook’s newsfeed uses a posh algorithm to work out the kinds of content shown within the news feed. Typically, content that’s engaged with more are shown more often for both individuals and corporations. Dynamic content like images and videos are rather more likely to be shown because users more frequently interact with this sort of social content. “Likes” or “Shares” of images augment the viral nature of image sharing as these interactions is seen by friends of these interacting along with your images. Companies can interact with customers during this manner by using product, lifestyle and “behind the scenes” image content within their social media strategy. Many image based posts can even have the benefit of a paid social media strategy on Facebook, boosting posts to encourage engagement from specific fans or targeted individuals to expand your company’s social reach.
“SHARING IMAGES ON FACEBOOK HELPS CLIENTS TO ENGAGE THEIR AUDIENCE WITH THE LATEST COMPANY UPDATES AND OFFERINGS.”
Facebook’s sister company Instagram retains a stronger target imagery with all posts still requiring image content. Images on Instagram typically have a more casual, creative feel with filters and stickers being popular among their user base. Each post contains 1-5 images and an outline. Only ad posts allow linking off-site. Instagram is constant to update their offerings with new story and filter features, and their ad platform offers dynamic targeting options using Facebook’s ad network.
“Instagram is right for dynamic imagery that permits for eye catching graphics to understand users attention and drive engagement.
Pinterest could be a platform for locating and sharing ideas in image form. Their hottest categories are associated with home, arts & crafts, fashion and food. Users can follow the boards of others and these “pins” will show au fait their home page for them to work out. Users will see pins that are categorized into their favorite topics.
Infographics and other resource oriented images are particularly effective on Pinterest. Pins is solely images or link through to further information on another site. Users can favorite a pin or “repin” it to their own board for later reference. Pinterest users often use their boards to plan future purchases.
Individuals can pin items they find on Pinterest or they’ll pin images they find directly on your site. So it’s important to not only define a Pinterest board strategy if needed, but make the pictures on your website easy to share through Pinterest.
“BY CREATING IDEABOOKS, HOMEOWNERS GATHER, SAVE AND SHARE DESIGN CONCEPTS FOR FUTURE RENOVATION INSPIRATION.”
Houzz may be a social platform focused home and garden décor and style. The platform provides both ways to browse for inspiration & ideas and make product purchases. Professionals within the home improvement industry can even create profiles to point out off their own work and connect with potential clients. Since Houzz is exclusively dedicated to home and garden the audience is very relevant for these businesses, and most users are actively functioning on updates, remodels and redesigns in their homes. Users can save your images into their “Ideabooks” for later reference.
Snapchat may be a mobile app for sharing images quickly among connected users. Users can send images on to their friends or post them to their “Story” for twenty-four hours. Images are typically created within the app and edited using various filters and drawing tools, instead of being prebuilt. Businesses can create their own accounts to share images with followers. Advertising options, like geo-targeted custom filters and promoted snaps within the “Stories” feature, can help increase brand awareness.