With extensive demographic and interest related information on numerous of its users, Facebook provides an implausible opportunity for several advertisers to focus on potential customers during a very cost effective manner. It blends the advantages of display advertising with a far more robust targeting system that allows our team to pinpoint your potential customer base and serve them with highly targeted ads.
Over the years, Facebook’s targeting system has evolved from basic post boosting to a posh system which will be extremely effective if executed with precision. This has become critical since Facebook’s current algorithm rarely allows organic company posts to realize considerably traction on their own. Today, advertising is basically necessary if companies truly want people to interact with their posts.
Facebook Advertising Example
Instagram Advertising Example
As a result, we supplement organic social sharing efforts with three primary styles of paid campaigns.
Strategic Boosts – We strategically boost posts to existing audiences and targeted audiences so as to extend the visibility of these organic efforts.
Branding Ads – We create standalone branding ads that venture out to people with demographics that specifically meet your audience requirements. With Facebook’s platform we are ready to pinpoint items like home size, income levels, job titles, work industries, specific interests and behaviors including online purchase behaviors and far more.
Remarketing Ads – With Facebook, we are ready to take remarketing one step further than traditional remarketing campaigns using Google or Bing’s platforms. Facebook’s cross-device capabilities allow us to follow a user from a desktop search at work to a telephone browsing late at midnight. And with enhanced remarketing techniques, campaigns are often triggered supported factors like pages viewed, time on site, number of pages visited and more to only spend your marketing budget targeting users that are likely to convert (and haven’t yet converted.)
All of the advertising efforts combine to bolster your name with people who are already spending time on your site or are likely to convert, helping to enhance site visibility and increase form submissions over time.