From designing and placing advertisements to determining a way to get the foremost out of one’s directory listings and sponsorships, Captiva Marketing can help with all of your online advertising objectives. Our approach is incredibly oriented to achieving a high ROI so our media placement activity is geared towards identifying publishers and websites that may not just generate traffic, but rather provide the kind of holiday makers that are presumably to buy or inquire.
It is important to notice that the majority advertising doesn’t generate leads within the same manner that SEO and CPC advertising do. Advertising is often accustomed build your name recognition and increase awareness while positioning your marketing message. Some advertising is more promotional in nature and may help generate leads or sales, but even when it doesn’t, advertising tends to come up with more visitors to your website and may be a awfully important a part of your comprehensive online marketing campaign.
One key benefit is that some online advertising and sponsorships will help build your site’s link popularity. this can make your website more important within the eyes of the programmes and will improve your organic search engine rankings which may yield more free traffic to your website.
In a typical project, we analyze online advertising opportunities with media sites, portals, and directories that focus on our client’s primary market, rank well for our client’s desired search terms, or show up within the backlinks of competitive sites.
By strategically placing banner ads on popular niche sites, we will help advertisers affordably deliver their message to very specific audiences.
“A GOOD ADVERTISEMENT IS ONE WHICH SELLS THE PRODUCT WITHOUT DRAWING ATTENTION TO ITSELF.”
– David Ogilvy
Directory & Vertical program Inclusion
With the appearance of CPC (Cost Per Click) and PPI (Pay Per Impression) content advertising through Google and Yahoo, the quantity of vertical search engines, portals, and directories one can advertise in has grown exponentially over the previous few years. Of course, this group varies widely within the quality of their offering and costs can range from $10 for a yearly listing to tens of thousands of dollars a month for prime placement in an exceedingly major site
What we do
- Research top ranking websites and other media to seek out advertising, listing and sponsorship opportunities.
- Design and place ads in relevant publications and websites.
- Set up tracking to observe ad performance through analytics and KPI Reports.