As the world has become more digitalized, new technology and services have made it possible to look at, listen and browse entertainment,music and news without being subject to advertising. Add this to the growing concern among advertisers that buyers have learned the way to effectively tune out ads and you’ll better understand the birth of Content Marketing.
According the Content Marketing Institute,
Content marketing may be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to draw in and retain a clearly-defined audience — and, ultimately, to drive profitable customer action..
While content marketing may be employed across a large sort of industries, it’s often employed by those providing more complex products or services that typically involve a extended sales cycle. The secret’s to produce information that your target market will find useful. Common examples include:
- Research or Studies
- How to Guides
- Updates on Industry Trends or
The hope is that when identified, potential customers will subscribe your newsletter, follow your company on Facebook, join your group on LinkedIn, attend a webinar or kind. Over time, you determine yourself as an inspiration leader and prospects eventually become customers and ultimately evangelists for your company.
While our ability to help companies with content marketing is somewhat passionate about the complexity of one’s business, we routinely help with design, copywriting, video and other elements of an ongoing content marketing program.