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 Branding

Branding is also the smallest amount understood element of promoting and one that only a few companies actually employ in their operations. Certainly, most people can appreciate world-class brands like Apple, Coca-Cola and Starbucks, except for many companies, the ROI on branding initiatives is simply too hard to justify.

The reality is that unless you’ve got an improbable solution (product or service) that generates incredible buzz with limited effort, the prices to market a brand and build recognition and trust might not be viable. However, branding is done at many levels and in niche markets, it can often be exhausted a awfully cost effective manner.

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At Arimkt, our goal is to form messaging that sticks within the minds of your existing and potential customers. Obviously, creating a successful brand depends heavily on the standard of your solution, the worth you provide and also the method within which you provide it and support it. However, we are able to help by ensuring that your advertising and artistic materials support your brand promise and deliver this message to your potential customers.

“IF YOUR BRAND LOOKS CONSISTENT, PEOPLE WILL ASSUME THAT WHAT YOU DELIVER IS CONSISTENT.”

– Sammy Blindell

Naming

  • Company Name
  • Taglines
  • Descriptors
  • Product Names
  • Process Names
  • Service Names
  • Division Names

Brand Essence

  • Mission Statements
  • Vision Statements
  • Unique Selling Points
  • Key Messages
  • Guiding Principles
  • Customer Pledges
  • Elevator Speak

Communications

  • Voice
  • Tone
  • Graphical Guidelines
  • Emphasis
  • Vocabulary
  • Clarity
  • Consistency

Marketing Materials & Touchpoints

  • Content
  • Email Signatures
  • Voicemail Messages
  • Business Cards
  • Corporate Identity
  • Boilerplate
  • Apparel & Ad Specialties
  • Websites
  • Social Media Platforms
  • Brochures
  • Ad Campaigns
  • News & Press Kits
  • Sales Presentations
  • Emails
  • Direct Mail
  • Signage
  • Blogs
  • Videos
  • Packaging & POP
  • Trade Show

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