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 BRANDING

Branding is also the least understood promotional element, and it is also an element that only a few companies correctly use in their operations. Most companies appreciate world-class brands like Coca-Cola, Starbucks, and Apple. Except for many companies, the ROI of brand promotion is too difficult to demonstrate. 

The reality is, unless you have an excellent solution (service or product) that generates incredible excitement with little effort, the cost of connecting the brand and building awareness and trust may not be possible. However, branding is done on many levels and even segmented for target audiences, when done correctly branding can prove to be a great value-adding marketing strategy, in a very profitable way.

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Our goal at ariMarketing is to create messaging that adheres to the minds of your existing and potential clients. Creating a successful brand has been highly dependent on the quality of your solution, the value you provide, and the strategy you utilize to deliver and support it.  We are, however, willing to assist by ensuring that your advertising and artistic materials support your brand’s promotion.

“Your brand is a story unfolding across all customer touch points.”

– Jonah Sachs

Naming

  • Company Name
  • Taglines
  • Descriptions
  • Product Names
  • Process Names
  • Service Names
  • Division Names
  • Website Names

Brand Essence

  • Mission Statements
  • Vision Statements
  • Unique Selling Points
  • Customer Pledges
  • Key Messages
  • Guiding Principles
  • Elevator Speak

Communications

  • Voice
  • Tone
  • Consistency
  • Graphical Guidelines
  • Vocabulary
  • Emphasis
  • Clarity

Marketing Materials & Touchpoints

  • Content
  • Keyword Research
  • Email Signatures
  • Ad copy
  • Ad Campaigns
  • Voicemail Messages
  • Business Cards
  • Corporate Identity
  • Websites
  • Apparel & Ad Specialties
  • Social Media Platforms
  • Brochures
  • Boilerplate
  • News & Press Kits
  • Sales Presentations
  • Emails
      • Direct Mail
      • Packaging & POP
      • Blogs
      • Hashtag Research
      • Signage
      • Trade Show
      • Videos