One of the unwritten rules of advertising is that somebody needed to interact together with your brand 7 times before they’d buy. However, we believe that changes in technology and consumer behavior have lowered this number and are changing the way during which companies advertise.
Historically, ad agencies would develop highly refined messages intended primarily for TV, radio, print and junk. Ads were designed to interrupt you while watching, listening, or reading something else and that they cared-for be very short and attention-grabbing. Today, you’ve got got the prospect to possess interaction customers in an exceedingly rather more passive manner and be involved their needs at each point within the purchasing process or buying cycle.
Newer technologies and behaviors related to search engines, social media platforms, and email mean many messages are now delivered during a far more passive manner through keyword advertising, boosting social media posts, sharing videos, etc.
Our goal is to make messaging that may be used consistently across many mediums while adapting it to the precise medium employed throughout the complete buying cycle.