One of the unwritten rules of advertising is that somebody needed to interact along with your brand 7 times before they’d buy. However, we believe that changes in technology and consumer behavior have lowered this number and are changing the way during which companies advertise.
Historically, ad agencies would develop highly refined messages intended primarily for TV, radio, print and unsolicited mail. Ads were designed to interrupt you while watching, listening, or reading something else and they cared-for be very short and attention-grabbing. Today, you have got the chance to have interaction customers in an exceedingly rather more passive manner and be involved their needs at each point within the purchasing process or buying cycle.
Newer technologies and behaviors associated with search engines, social media platforms, and email mean many messages are now delivered in a much more passive manner through keyword advertising, boosting social media posts, sharing videos, etc.
Our goal is to create messaging that can be used consistently across many mediums while adapting it to the specific medium employed throughout the entire buying cycle.